DIE-KLAPPE-22-headerB

DIE
KLAPPE
2022

Terms and Conditions of Entry 2022

Companies, institutions, agencies and production companies from Germany, Austria and Switzerland can participate with films that have been developed and/or produced in the DACH region and have been released for the first time between February 22nd, 2021 and February 28th, 2022 or published at least once.

The submission deadline for DIE KLAPPE 2022 is May 27th, 2022.

Submissions can be made in 8 categories.

Only films devised and developed by agencies from the DACH region are eligible. No adaptations!

Each work may be submitted in up to three categories plus CRAFT. Within the CRAFT category, the film may be submitted for all subcategories.

All submissions must be uploaded only once! DIE KLAPPE reserves the right to combine campaigns after the creation of the shortlist and to award a KLAPPE to the entire campaign.



Formats

The competition entries must be uploaded digitally in the submission tool. The following file formats are permitted: mp3 / mp4 (no separate video and audio tracks) and only in HD quality!

The competition fees will be generated automatically during the submission process. The invoice (PDF) must be downloaded by the submitter. It is important that the submitter provides the correct billing information (submitting agency = invoice recipient).



Fees

Per submission: 490 € plus VAT.

For members of Deutscher Marketing Verband (DMV): 390 € plus VAT.

Campaigns, 3 to 5 films, can be submitted as a series: 990 € plus VAT.

This price applies to all categories except Craft.

Category and Craft: If submitting a work in more than one Craft category, the scale of quantity applies: Submissions in 2 categories 750 € plus VAT, with more than 3 submissions each additional category costs 300 € plus VAT.

Entries from Switzerland and Austria are not subject to German VAT. The invoicing will be done after registration via DMV Service GmbH.



Awards & Rights

DIE KLAPPE can be awarded in gold, silver and bronze in each category. The judging and awarding of the awards as well as the inclusion in the shortlist are based on the competition areas of the call for entries. With the submission, the submitter declares that he/she holds the rights to the submitted work.

The submitter transfers the necessary rights of use to the submitted work to Deutscher Marketing Verband (DMV) should they reach the shortlist, so that the DMV or its authorized representatives can use the submitted work for association events, publish it on the Internet and on the KLAPPE documentation and can sell for a nominal fee (incl. Internet, DVD, print productions).

The award is linked to inclusion in the documentary DIE KLAPPE. In addition, there is the right to carry the award winner seal and to use DIE KLAPPE in self-promotion. The awards will be handed over personally at the award ceremony if this is possible in the context of the pandemic.

JURY MEMBERS

Gloria Blumhofer, Katjes • Sascha Glock, MediaMarkt • Senol Kasapoglu, Toyota • Ulrich Klenke, Telekom • Björn Simon, Vodafone • Philipp Spatz, Bild Gruppe • Christine Wolburg, BVG • Tobias Ahrens, Ingohamburg • Marcell Francke, antoni • Florian Grimm, DDB-Tribal • Sinya Horwedel, Ogilvy • Diether Kerner, Philipp und Keuntje • Robert Krause, Scholz & Friends • Dennis May, Publicis • Till Monshausen, Kolle Rebbe • Alexander Reiss, Saatchi&Saatchi • Alex Schill, Serviceplan • Stefan Schmidt, Kastner Group. • Norman Scholl, Grabarz & Partner • Mathias Storath, TBWA Heimat • Goetz Ulmer, McCann Worldgroup • Gerrit Zinke, Thjnk AG • Florian Beisert, Consultant • Prof. Hans-Joachim Berndt, Filmhaus • Michael Duttenhöfer, TP Film • Jan Fincke, CZAR Film • Oliver Hack, Markenfilm • Claudia Mina, Pirates’n Paradise • Pacco Nitsche, 27 Km • Viktoria Renner, Ozmoze • Matthias Rewig, nhb music • Bärbel Unckrich, Horizont

CATEGORIES

TV AND CINEMA


Represents excellence in storytelling, creativity and craft for the big screen. 

PR


INTERNAL COMMUNICATION
The category for excellent communication from brand to employees, partners and future collaborators. This can include films made for fairs, company events or for an employee’s only online platform.

EXTERNAL COMMUNICATION
The category for excellent communication from brand to people. This can include employees, partners, collaborators, clients and customers. The film musst be displayed in a public space. 

IMAGE FILM
Represents excellence in storytelling for a company. Image film can be for internal and external use.

ONLINE VIDEO


BEST ONLINE VIDEO (FB/Instagram/etc.)
Represents excellence in online storytelling, considering the special requirements for the platform.

BEST SHORT FORMAT
(Pre-Roll 3-5s, Bumper 6s)
Represents excellence in online storytelling, considering the special requirements for the platform.

BEST STORY (Instagram)
Represents excellence in online storytelling, considering the special requirements for the platform.

BEST TV IDENT
Represents excellence in creativity for a TV indent.

BEST TRAILER
Represents excellence in creativity for a trailer.

BEST USE OF CELEBRITY


Represents excellence in creatively connecting a brand/brand story with a celebrity.

CRAFT


DIRECTION
Represents outstanding direction.

CAMERA
Represents outstanding and rather unseen work of camera.

EDIT
Represents an outstanding edit.

SOUND
Represents excellence in sound design and use of sound.

VISUAL EFFECTS
Represents outstanding visual effects.

CASTING
Represents excellence in casting. Especially considering acting and representation of diversity and gender.

DIGITAL EXPERIENCE


BEST AR STORYTELLING
Represents outstanding use of AR within a film.

BEST DIGITAL OOH
Represents best use of moving image for public OOH space.

BEST INTERACTIVE
Represents excellence in provoking user interaction.

BEST USE OF VR
Represents excellence in VR storytelling.

BEST BRANDED DIGITAL EXPERIENCE
Represents outstanding use of film in a live experience (on fairs, in public spaces, etc)

BEST IN APP EXPERIENCE
Represents outstanding use of moving image in an App.

BEST INTERNATIONAL FILM


Represents excellence in film. Films entered here must be created (idea) in the DACH region for at least one more country outside of the DACH region. 

IMPACT (NEW)


Represents the power of filmic storytelling in a world that needs unity and respect more than ever. Films entered in IMPACT need to address local and/or global social and/or economic issues.  Entries need to be written and executed with the highest standards in craft.

DIE KLAPPE PRODUCTION COMPANY OF THE YEAR (NEW)


In a highly competitive market production companies are the engine, the heart and soul of creating filmic masterpieces. This new recognition award celebrates the most successful production company at the annual DIE KLAPPE awards. 

YOU CANNOT ENTER WORK IN THIS CATEGORY. THIS AWARD IS BASED ON THE OVERALL RESULTS.

DIE GROSSE
KLAPPE 2022

COMING SOON

Contact and queries:
info@dieklappe.de