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ALL EYES TO THE SCREEN. WELCOME TO GERMANY’S MOST PRESTIGIOUS AWARD FOR MOVING IMAGES. THIS IS A CELEBRATION OF CREATIVITY. FILMS ENTERED TO DIE KLAPPE ARE MADE TO BE SEEN – THEY ARE UNIGNORABLE.

THE JURY 2022

Marianne Heiss, CEO BBDO Group Germany. Marianne Heiss is the first woman to lead Germany's most successful agency group, founded in 1956. The group has won several awards as Germany's most creative agency group in 2021. It unites market-leading agency brands, including BBDO, Batten & Company, the Omnicom Media Group, Ketchum, Interone and the Peter Schmidt Group. Marianne Heiss has held various leadership positions for BBDO and BBDO Worldwide nationally and internationally over the past 25 years. Marianne is a member of BBDO's global board and a supervisory board member of Volkswagen AG, Audi AG and Porsche SE.

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MARIANNE
HEISS

CEO
BBDO GROUP GERMANY

CHRISTINE
WOLBURG

HEAD OF SALES AND MARKETING
BERLINER VERKEHRSBETRIEBE (BVG)

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Christine Wolburg became the first woman in the history of Berliner Verkehrsbetriebe (BVG) to head the Sales and Marketing department on January 1, 2021. BVG is the largest German public transport company and employs over 15,000 people. The company is an industry leader in brand communication and has attracted national and international attention for its exceptionally creative campaigns. Christine Wolburg was born in Heidelberg, Germany, and holds a degree in business administration. From 2004 to 2020, she worked in various positions at Mercedes-Benz.

DIE GROSSE
KLAPPE 2022

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3, 2, 1 … get ready to really fire up your career and become a star in the commercial film universe. Welcome to DIE GROSSE KLAPPE. DIE youngster competition from DIE KLAPPE and your chance to shoot your film, for a real client with one of Germany’s best productions. Young professionals under 30 can choose between three film briefs, a selected jury and the clients reward the best films with a real life film production. During the DIE KLAPPE award show the three winning films will be screened (just think of all the amazing CCOs who will see YOUR work on the big screen that night) and the final winner will be announced. And YES we do have one more secret prize for the gold winner.

Stay tuned – the briefs for the DIE GROSSE KLAPPE 22 competition are coming in soon.

NEWS

Easier Better Simpler

EASIER. BETTER. FRESHER. WE HAVE NEW CATEGORIES.

First things first, all your beloved categories are still there plus 3 new ones! However, we have restructured the categories, this will surely make the whole entering process more relaxed and satisfying for everyone.

One new sub-category within ONLINE is “short format”. This honors the growing demand and popularity for ultra short moving images formats. 

“Image film” is now part of PR and “special media” part of DIGITAL EXPERIENCE. But that’s not all, we are also happy to introduce one brand new category and one new recognition award.  

THE AWARD SHOW LAST YEAR