CATEGORIES
TV, CINEMA & IMAGE
Represents excellence in storytelling, creativity and craft for the big screen.
PR
Represents company & brand messages visually, emotionally and informatively condensed into moving images. Internal and external company formats are taken into account.
ONLINE VIDEO
BEST ONLINE VIDEO
BEST SHORT FORMAT
Recognizes all online moving image formats such as online video, short format (up to 60 sec. maximum length) or online storytelling that serve marketing purposes.
BEST USE OF CELEBRITY
Represents excellence in creatively connecting a brand/brand story with a celebrity.
CRAFT
DIRECTION
Represents outstanding direction.
CAMERA
Represents outstanding and rather unseen work of camera.
EDIT
Represents an outstanding edit.
SOUND
Represents excellence in sound design and use of sound.
VISUAL EFFECTS
Represents outstanding visual effects.
CASTING
Represents excellence in casting. Especially considering acting and representation of diversity and gender.
DIGITAL EXPERIENCE
BEST BRANDED DIGITAL EXPERIENCE
BEST IN MOTION AND INTERACTIVE (incl. OOH)
BEST USE OF AR/VR
In contrast to online video, digital experiences are all digital moving formats that are not assigned to online video (film formats). This includes interactive formats, AR/VR, app experiences and digital motion. All special formats of moving images are permitted in this category.
BEST INTERNATIONAL FILM
Represents excellence in film. Films entered here must be created (idea) in the DACH region for at least one more country outside of the DACH region.
IMPACT
Represents the power of filmic storytelling in a world that needs unity and respect more than ever. Films entered in IMPACT need to address local and/or global social and/or economic issues. Entries need to be written and executed with the highest standards in craft.
SOCIAL MEDIA
Recognizes outstanding creativity in social media advertising. This category focuses on campaigns that effectively capture the attention and interest of social media users, resulting in high levels of engagement und proven results.
FUTURE READY (NEW)
Rewards innovations, the remarkable use of technology or even experiments or showcases that provide a foretaste of future developments and standards in commercial moving images in the field of moving images. What is important is their trend-setting effect.
DIE KLAPPE PRODUCTION COMPANY OF THE YEAR
In a highly competitive market production companies are the engine, the heart and soul of creating filmic masterpieces. This new recognition award celebrates the most successful production company at the annual DIE KLAPPE awards.
YOU CANNOT ENTER WORK IN THIS CATEGORY. THIS AWARD IS BASED ON THE OVERALL RESULTS.
DIE GROSSE
KLAPPE
COMING SOON
Contact and queries:
info@dieklappe.de
