CATEGORIES
TV AND CINEMA
Represents excellence in storytelling, creativity and craft for the big screen.
PR
INTERNAL COMMUNICATION
The category for excellent communication from brand to employees, partners and future collaborators. This can include films made for fairs, company events or for an employee’s only online platform.
EXTERNAL COMMUNICATION
The category for excellent communication from brand to people. This can include employees, partners, collaborators, clients and customers. The film musst be displayed in a public space.
IMAGE FILM
Represents excellence in storytelling for a company. Image film can be for internal and external use.
ONLINE VIDEO
BEST ONLINE VIDEO (FB/Instagram/etc.)
Represents excellence in online storytelling, considering the special requirements for the platform.
BEST SHORT FORMAT
(Pre-Roll 3-5s, Bumper 6s)
Represents excellence in online storytelling, considering the special requirements for the platform.
BEST STORY (Instagram)
Represents excellence in online storytelling, considering the special requirements for the platform.
BEST USE OF CELEBRITY
Represents excellence in creatively connecting a brand/brand story with a celebrity.
CRAFT
DIRECTION
Represents outstanding direction.
CAMERA
Represents outstanding and rather unseen work of camera.
EDIT
Represents an outstanding edit.
SOUND
Represents excellence in sound design and use of sound.
VISUAL EFFECTS
Represents outstanding visual effects.
CASTING
Represents excellence in casting. Especially considering acting and representation of diversity and gender.
DIGITAL EXPERIENCE
BEST AR STORYTELLING
Represents outstanding use of AR within a film.
BEST DIGITAL OOH
Represents best use of moving image for public OOH space.
BEST INTERACTIVE
Represents excellence in provoking user interaction (incl. DOOH).
BEST USE OF VR
Represents excellence in VR storytelling.
BEST BRANDED DIGITAL EXPERIENCE
Represents outstanding use of film in a live experience (on fairs, in public spaces, etc)
BEST IN APP EXPERIENCE
Represents outstanding use of moving image in an App.
BEST INTERNATIONAL FILM
Represents excellence in film. Films entered here must be created (idea) in the DACH region for at least one more country outside of the DACH region.
IMPACT
Represents the power of filmic storytelling in a world that needs unity and respect more than ever. Films entered in IMPACT need to address local and/or global social and/or economic issues. Entries need to be written and executed with the highest standards in craft.
SOCIAL MEDIA
Recognizes outstanding creativity in social media advertising. This category focuses on campaigns that effectively capture the attention and interest of social media users, resulting in high levels of engagement und proven results.
DIE KLAPPE PRODUCTION COMPANY OF THE YEAR
In a highly competitive market production companies are the engine, the heart and soul of creating filmic masterpieces. This new recognition award celebrates the most successful production company at the annual DIE KLAPPE awards.
YOU CANNOT ENTER WORK IN THIS CATEGORY. THIS AWARD IS BASED ON THE OVERALL RESULTS.
DIE GROSSE
KLAPPE 2023
COMING SOON
Contact and queries:
info@dieklappe.de
