All eyes to the screen. Time’s up for mediocre films, with sloppy casting and careless direction – the fight for view time and the growing confidence of creatives all over the country to make great films, has pushed German commercial films to a never seen before level of greatness. These films are made to be seen – the are unignorable. 

MAKE THEM STARE. Reflects that attitude. DIE KLAPPE honors filmic pieces that you cannot unsee. We want everyone to stare – not just watch. We want our target audience to stare, our peers and competitors, our fellow creatives, DoPs and directors ... we want Germany and the world to feel the power of excellent film making. Made in Germany, but creatives from all over the world.